Rebrand Thursdays on ABC
Strategy: To bring people in LIVE at 8pm for Grey’s Anatomy and convince them to stay, watch and tweet along through the entire Thursday night line-up
Results: Made ABC Thursday night the top entertainment choice for 5 years running
Became one of network television’s most buzz worthy marketing brands
Garnered over a billion social media impressions
Built How to Get Away with Murder into a solid hit that ran for 6 seasons
THE BIRTH OF TGIT
EVERYTHING YOU NEED TO KNOW ABOUT TGIT
THE SOUNDS OF TGIT
TGIT WITHDRAW DISORDER
TGIT WD