Jim Janicek is the creative/collaborative force behind five nine-figure brands with five to 18-year runs. This includes creator of ABC TGIF, and the launch of 3 major networks. Jim founded and leads Janicek Media (1990 to present), an entrepreneurial firm that develops branded entertainment programming, innovative 360 media messaging campaigns, and new channels of distribution and discovery from concept to delivery. They are experts in user experience marketing.  Janicek created and most recently ran the Xfinity Latino Entertainment Channel for Comcast to 22M HH Nationwide. This innovative linear and streaming product help Comcast Xfinity grow their Latino customer engagement by 600% in 24 months. Jim has produced and is credited for 3500+ hours of original programming and brand content. JMC is a network/studio approved developer and production company with extensive working relationships within the industry. The company is highly respected for its high quality, cost effective, innovative strategies that drive discovery, increase viewership, and grow revenue.