Rebrand Thursdays on ABC

Strategy: To bring people in LIVE at 8pm for Grey’s Anatomy and convince them to stay, watch and tweet along through the entire Thursday night line-up

Results: Made ABC Thursday night the top entertainment choice for 5 years running

Became one of network television’s most buzz worthy marketing brands

Garnered over a billion social media impressions

Built How to Get Away with Murder into a solid hit that ran for 6 seasons

THE BIRTH OF TGIT

EVERYTHING YOU NEED TO KNOW ABOUT TGIT

THE SOUNDS OF TGIT

TGIT WITHDRAW DISORDER

TGIT WD

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