The Little Mermaid Live 360 Campaign
Strategy: To leverage the beloved well-known IP of the Little Mermaid while simultaneously highlighting the points of differentiation between this Live TV musical and prior LIVE TV musicals. Utilize all-star performances and magic of Disney. Highlighting what differentiates this program from the other live musicals.
Results: Nearly 12 million live +7 viewers. Top entertainment program of the week. Beat strong competition – The Masked Singer and This is Us
Talent Reveal
Behind the scenes
Jellyfish lanterns
Starfish treats
Mermaid must-haves
Time lapse makeup
Snap chat lens
Sing-a-long
Ariel ID
Ursula ID
Pinterest execution
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